When developers build apps, they don’t always have mass distribution in mind. Some apps cater to select groups of users that the developer targets.
Apple already allows devs to geo-restrict apps published on its store. This prevents users from other regions to download the app for various reasons — that differ from case to case.
However, sometimes location restrictions aren’t enough. For example, there are employee tools that are only meant for people who work at a certain company.
Until now, developers couldn’t un-list these tools — if published on the App Store. That’s no longer the case, though, as Apple has started allowing developers to publish unlisted apps on its store.
They’re accessible through private links that the devs can distribute based on their preferences.
Considering side-loading apps on iOS isn’t as simple as that on Android, this is a very welcome change that makes limited distribution easier.